This great event which occurs annually was established by Mr. Joseph Khoury.
Mr. Khoury is the founder of the Lebanese Beauty Pageant in Australia and the director of the “Future” Lebanese and Arabic newspaper. With over 600.000 people of Lebanese and Arabic background in Australia, beauty presents a commercial avenue as well as cultural values such as beauty, tradition and a creative outlook towards life as well as an overall representation of their country. This is strong evidence of how the Lebanese community responds to its cultural heritage so the idea of holding a beauty pageant to acknowledge heritage beauty here in Sydney would give a positive impression about the importance of such an event. It is not exaggerating that the Miss Lebanon Australia Beauty Pageant is a promising chance to open up new channels.
The importance of the event is attributed to many elements, with the most important being the huge Arabic population and popularity present within Australia. According to our latest survey there are 600,000 people from Lebanese and Arabic backgrounds. The average of the young people of Arabic background in NSW come up to 60% where 40% speak Arabic fluently.
The remaining 20% covers the first generation attached to the origin of the culture where heritage forms an indispensable part. Accordingly, being a sponsor would promote you product to tens of thousands of people whom actually represent an essential part of the ethnic market. It is also a huge chance to promote you r business within a large consumptive Australian market, and above all, the event will be promoted with all sponsor names to the Arab world through one of the most famous Arabic satellite television channels. This coverage will be transmitted all over Africa, North and South America as well as all over Europe and Australia. Consequently, being a sponsor will bring your business into new markets and with that in mind, sponsoring is a great chance to promote you business which would therefore provide numerous advantages.